A Complete Guide to Fenty Beauty Products
Fenty Beauty, launched by Rihanna in 2017, revolutionized the beauty industry with its inclusive approach and groundbreaking products. Designed to celebrate diversity, the brand focuses on providing high-quality, accessible makeup for people of all skin tones and types. With its tagline, “Beauty for All”, Fenty Beauty has become a trailblazer in the makeup world, blending innovation with inclusivity.
Here’s a detailed look at Fenty Beauty's product range, best-sellers, and what makes the brand unique.
The Philosophy of Fenty Beauty
- Inclusivity: Fenty Beauty gained instant fame for launching with 40 (now expanded to 50+) foundation shades, setting a new standard for diversity in makeup.
- Accessibility: Designed for everyone, the brand’s formulas cater to a variety of skin types, tones, and preferences.
- Innovation: Rihanna’s hands-on approach ensures the creation of high-performance, trendsetting products.
Fenty Beauty Product Categories
1. Base Makeup
Fenty Beauty’s base products are celebrated for their shade inclusivity, versatility, and long-lasting formulas.
Key Base Products:
Pro Filt’r Soft Matte Longwear Foundation
- What It Does: A medium-to-full coverage foundation with a matte finish.
- Benefits:
- Oil-free and long-wearing.
- Blurs pores and controls shine.
- Available in 50+ shades.
- Who It’s For: Normal to oily skin types.
- How to Use: Apply with a brush or sponge for a smooth, even finish.
Pro Filt’r Hydrating Longwear Foundation
- What It Does: A hydrating foundation offering medium-to-full coverage.
- Benefits:
- Dewy finish.
- Lightweight and buildable.
- Who It’s For: Dry to normal skin types.
Pro Filt’r Instant Retouch Primer
- What It Does: A smoothing primer that creates a flawless base for makeup.
- Benefits:
- Blurs imperfections.
- Extends makeup wear.
- How to Use: Apply before foundation for a seamless finish.
Match Stix Matte Skinstick
- What It Does: A multi-purpose stick that can be used as a foundation, contour, or concealer.
- Benefits:
- Cream-to-powder formula.
- Buildable and blendable.
- Key Shades:
- Amber: Cool-toned contour.
- Truffle: Deep contour.
2. Cheek Products
Fenty Beauty’s cheek products provide vibrant, blendable color and highlight to accentuate your features.
Key Cheek Products:
Killawatt Freestyle Highlighter
- What It Does: A long-wearing highlighter that delivers a radiant glow.
- Benefits:
- Buildable intensity, from subtle to blinding.
- Duo compacts for versatility.
- Iconic Shades:
- Trophy Wife: 3D hyper-metallic gold.
- Mean Money/Hu$tla Baby: Soft champagne and supercharged peachy gold.
Cheeks Out Freestyle Cream Blush
- What It Does: A lightweight cream blush with a natural, dewy finish.
- Benefits:
- Sheer and buildable.
- Sweat- and water-resistant.
- Iconic Shades:
- Fuego Flush: Soft tangerine with shimmer.
- Cool Berry: Deep plum.
Cheeks Out Freestyle Cream Bronzer
- What It Does: A cream bronzer for a sun-kissed look.
- Benefits:
- Easy to blend.
- Creates a natural, warmed-up effect.
- Key Shades:
- Butter Biscuit: Light golden tan.
- Mocha Mami: Deep red-brown.
3. Eye Makeup
From precision eyeliners to vibrant eyeshadows, Fenty Beauty’s eye collection is bold and versatile.
Key Eye Products:
Snap Shadows Mix & Match Eyeshadow Palettes
- What It Does: Mini, six-shade palettes that can be snapped together for a custom combo.
- Benefits:
- Blendable, rich pigments.
- Variety of finishes: matte, shimmer, and metallic.
- Key Palettes:
- True Neutrals: Everyday nudes and browns.
- Smoky: Cool-toned grays and blacks.
Flyliner Longwear Liquid Eyeliner
- What It Does: A highly pigmented, water-resistant liquid eyeliner.
- Benefits:
- Precision felt-tip applicator.
- Long-lasting and smudge-proof.
- Shade: Cuz I’m Black (jet black).
Full Frontal Volume, Lift & Curl Mascara
- What It Does: A mascara designed to volumize, lengthen, and lift lashes.
- Benefits:
- Flat-to-fat brush for customizable application.
- Long-wearing and non-clumping.
4. Lip Products
Fenty Beauty’s lip offerings are known for their bold colors, innovative textures, and flattering shades.
Key Lip Products:
Stunna Lip Paint Longwear Fluid Lip Color
- What It Does: A liquid lipstick with a soft-matte finish.
- Benefits:
- Weightless and long-wearing.
- Universal shades.
- Iconic Shade:
- Uncensored: The perfect universal red.
Gloss Bomb Universal Lip Luminizer
- What It Does: A high-shine lip gloss with conditioning benefits.
- Benefits:
- Non-sticky and hydrating.
- Universal flattering shades.
- Iconic Shades:
- Fenty Glow: Rose nude.
- Hot Chocolit: Sheer brown with shimmer.
Mattemoiselle Plush Matte Lipstick
- What It Does: A slim matte lipstick with bold color.
- Benefits:
- Long-lasting.
- Comfortable formula.
- Iconic Shades:
- Spanked: Dusty rose.
- Griselda: Deep burgundy.
What Sets Fenty Beauty Apart?
- Inclusivity: Pioneered the concept of broad shade ranges.
- Universal Appeal: Products work well on all skin types, tones, and ages.
- Innovation: Rihanna’s influence ensures the brand stays on-trend.
- Ethical Practices: Fenty Beauty is cruelty-free.
How to Build a Fenty Beauty Look
- Prep: Start with Pro Filt’r Primer for a smooth base.
- Foundation: Apply Pro Filt’r Foundation in your perfect shade.
- Contour & Highlight: Use Match Stix for sculpting and Killawatt Highlighter for glow.
- Eyes: Create depth with Snap Shadows and define with Flyliner.
- Lips: Complete the look with Gloss Bomb or Stunna Lip Paint.
- Set: Finish with the What It Dew Makeup Refreshing Spray for a radiant finish.
Fenty Beauty is a game-changer in the makeup world, offering high-performance products that cater to everyone. With its focus on inclusivity and quality, Fenty Beauty ensures that every customer feels seen, celebrated, and beautiful. Whether you’re a makeup novice or a seasoned artist, Fenty Beauty has something to elevate your routine.