A Detailed Guide to The Ordinary Products
The Ordinary, a brand under Deciem’s umbrella, has revolutionized the skincare industry by offering high-quality, science-backed products at affordable prices. Known for its minimalist packaging, transparency, and focus on active ingredients, The Ordinary caters to skincare enthusiasts and beginners alike. Here's a comprehensive guide to their most popular products, how to use them, and why they’ve become cult favorites.
The Philosophy of The Ordinary
- Transparency: The Ordinary prioritizes ingredient-focused formulations and clearly communicates what’s in each product.
- Affordability: Unlike many high-end brands, The Ordinary offers potent formulations at budget-friendly prices.
- Science-Driven: With a focus on clinical technologies, their products target specific skin concerns with measurable results.
The Ordinary Product Categories
The Ordinary’s product range spans serums, oils, exfoliants, cleansers, and more. Here’s an overview of their core categories:
1. Hydration and Skin Barrier Support
Hyaluronic Acid 2% + B5:
- What It Does: Hydrates the skin deeply using multiple molecular weights of hyaluronic acid. Vitamin B5 enhances hydration and soothes the skin.
- Who It's For: All skin types, especially dehydrated skin.
- How to Use: Apply a few drops to damp skin before moisturizing.
Natural Moisturizing Factors + HA:
- What It Does: A non-greasy cream that mimics the skin’s natural moisturizing components.
- Who It's For: Anyone seeking a lightweight but effective moisturizer.
- How to Use: Apply as the final step in your routine.
2. Exfoliation and Resurfacing
AHA 30% + BHA 2% Peeling Solution:
- What It Does: A powerful exfoliating mask that combines alpha-hydroxy acids (AHA) for surface exfoliation and beta-hydroxy acids (BHA) for deeper pore cleaning.
- Who It's For: Experienced users without sensitive skin.
- How to Use: Apply to clean, dry skin for 10 minutes, then rinse. Use no more than twice a week. Always follow with sunscreen.
Glycolic Acid 7% Toning Solution:
- What It Does: Gently exfoliates and brightens the skin, improving texture and tone over time.
- Who It's For: Those with dull or uneven skin tone.
- How to Use: Apply to clean skin with a cotton pad at night.
3. Anti-Aging and Fine Line Reduction
“Buffet” Multi-Technology Peptide Serum:
- What It Does: Combines multiple peptides to target fine lines, wrinkles, and elasticity.
- Who It's For: Anyone looking to address signs of aging.
- How to Use: Apply a few drops to the face after cleansing, morning and evening.
Granactive Retinoid 2% Emulsion:
- What It Does: Provides anti-aging benefits like smoothing fine lines and improving skin texture without irritation typical of retinoids.
- Who It's For: Beginners or those with sensitive skin.
- How to Use: Use at night, gradually increasing frequency.
4. Acne and Oil Control
Niacinamide 10% + Zinc 1%:
- What It Does: Reduces sebum production, minimizes the appearance of pores, and calms redness.
- Who It's For: Oily and acne-prone skin.
- How to Use: Apply to clean, dry skin before moisturizer.
Salicylic Acid 2% Anhydrous Solution:
- What It Does: Targets blemishes and helps unclog pores, reducing blackheads and acne.
- Who It's For: Acne-prone skin.
- How to Use: Use a small amount directly on affected areas or as a spot treatment.
5. Brightening and Even Skin Tone
Alpha Arbutin 2% + HA:
- What It Does: Fades dark spots and hyperpigmentation with alpha arbutin, supported by hydrating hyaluronic acid.
- Who It's For: All skin types, particularly those with discoloration.
- How to Use: Use in the morning and evening, followed by sunscreen.
Vitamin C Suspension 23% + HA Spheres 2%:
- What It Does: Brightens the skin and fights free radicals with a potent dose of vitamin C.
- Who It's For: Those looking for an intense brightening treatment.
- How to Use: Apply at night, as it may feel grainy. Avoid layering with niacinamide or other strong actives.
6. Oils for Nourishment
100% Organic Cold-Pressed Rosehip Seed Oil:
- What It Does: Packed with fatty acids and antioxidants, this oil hydrates and helps reduce scars and dark spots.
- Who It's For: Normal to dry or combination skin.
- How to Use: Apply as the last step in your evening routine.
100% Plant-Derived Squalane:
- What It Does: A lightweight oil that mimics the skin’s natural sebum, providing hydration without clogging pores.
- Who It's For: All skin types, including oily and sensitive.
- How to Use: Use alone or mixed with a moisturizer.
Key Ingredients in The Ordinary Products
- Hyaluronic Acid: Provides intense hydration.
- Niacinamide: Reduces redness and regulates oil production.
- Retinoids: Boost cell turnover and smooth fine lines.
- AHAs/BHAs: Exfoliate the skin to improve texture and clarity.
- Vitamin C: Brightens skin and fights oxidative stress.
- Peptides: Improve elasticity and target signs of aging.
How to Build a Routine with The Ordinary
- Cleanse: Use a gentle cleanser to remove impurities.
- Tone: Apply Glycolic Acid 7% Toning Solution (if tolerated).
- Treat:
- Morning: Niacinamide 10% + Zinc 1% or Alpha Arbutin 2% + HA.
- Evening: Retinoid or AHA/BHA (not on the same day).
- Hydrate: Follow with Hyaluronic Acid 2% + B5.
- Moisturize: Seal in hydration with Natural Moisturizing Factors + HA.
- Protect: Use sunscreen during the day.
Why Choose The Ordinary?
- Customizable: Products can be mixed and matched to suit individual skincare needs.
- Effective: High concentrations of active ingredients deliver visible results.
- Affordable: Professional-grade products at a fraction of the cost.
- Transparency: Clear labeling and no marketing gimmicks.
Final Thoughts
The Ordinary has democratized skincare by making potent, research-backed products accessible to all. With a focus on effective ingredients and simplicity, it’s a go-to brand for anyone seeking customizable skincare solutions. Whether you’re dealing with acne, dryness, or signs of aging, there’s a product from The Ordinary to meet your needs.